Real Cut for UGC creators.
You film for brand clients; the editing is where the margin goes. Real Cut turns your raw takes into finished, captioned deliverables — several distinct versions per brief — and revisions are typed, not re-edited. The free tier covers 15 edit-minutes a month. Real footage only: it never generates a fake you.
01The deliverable treadmill.
A UGC contract sounds like filming and reads like post-production: three hooks, two aspect ratios, captions burned in, a revision round from the brand’s media buyer — per concept, per week. Filming yourself is the part you signed up for. The four hours in a timeline afterwards are not, and they cap how many clients you can hold. The creators who scale are the ones who solved the edit.
02The craft it learns from is ad craft.
These are real UGC ads for NOTBW — the founder’s own fashion brand — cut by his editing team from real creator footage. The same editor who cut these trained the model that cuts yours. The full before-and-after spread.
FIRST-PARTY WORK: THE FOUNDER’S BRAND, HIS EDITORS’ CUTS · 0 STOCK CLIPS · NOTHING HERE WAS GENERATED
—Paid work. Same ledger.
A real commercial shoot for a woodworking-machine dealer, four takes of the same opening line. The same question decides it: which take earns the final cut.
FOUR TAKES FROM ONE COMMERCIAL SHOOT · FRAME-MATCHED TO THE DELIVERED FILM · SHOWN WITH FULL RIGHTS
THE DELIVERED FILM — CUT FROM TAKE 04 ABOVE
Frame-matched to take 04’s opening by audio cross-correlation — a paid commercial shoot, not the founder’s own video.
03Raw takes in. Deliverables out.
Upload everything from the shoot — talking takes, product close-ups, the restarts. RCM 1 picks the take where the line landed, cuts for pace, places the hook, adds captions, and returns finished cuts in 9:16, 16:9, 1:1, or 4:5. Each brief can come back as several conceptually distinct versions — different hooks, different structures, the same true footage — which is what the ad account actually needs. Client notes get typed in plain words; the recut states what changed, so the revision email answers itself. How it decides.
04The margin math.
Outsourcing the edit costs $150–400 per video from your raw footage at published 2026 freelance rates, plus $50–100 per extra hook — straight out of your deliverable fee. One credit here is one minute of raw footage through a full first cut, and refinements are free on every plan.
FREE: 15 EDIT-MINUTES / MONTH
CREATOR: $29/MO · 120 EDIT-MINUTES · 3 VARIATIONS PER UPLOAD
PRO: $79/MO · 400 EDIT-MINUTES · MCP ACCESS
FOUNDING: $19/$59 LOCKED · 500 SEATS
The full table and credit math live on the pricing page. If you’re the brand buying UGC rather than making it, your page is Real Cut for UGC ads.
05Real footage is the product you sell.
Brands buy UGC because it is a real person making a real claim — and regulators are moving against synthetic testimonials. Real Cut edits the person who actually spoke: it never generates a fake you, no AI actors, no stock padding. Your footage stays yours — no perpetual content license, and nothing of yours trains the model silently; training is explicit, opt-in, never retroactive. Where the training data comes from.
06Where it stands today.
Real Cut is in early access. RCM 1 is in training now; onboarding runs in small batches, and the finished examples on this site are cut by the human editors the model learns from — labeled as such, because that is the truth. Creators who join early get founding pricing locked for as long as they stay subscribed, and their corrections are exactly the signal the model learns from.
How do UGC creators edit their videos faster?
Upload the raw takes — talking clips, product b-roll, restarts included — and Real Cut returns a finished cut: best takes kept, dead air removed, captions on. Revision notes are typed in plain words and refinements are free, so client rounds stop costing you hours.
Can it return several distinct versions for one brief?
Yes. Every brief can return several finished cuts — different hooks, different structures, the same real footage — and Creator includes 3 variations per upload. That is what ad accounts need in 2026: platforms suppress near-duplicate creative and reward genuinely distinct concepts.
Does it use AI avatars or stock footage?
No. Real Cut edits the footage you actually shot — it never generates a fake you, and it adds no stock. Brands are paying you for a real person making a real claim; synthetic testimonials are exactly what regulators are moving against. Real footage is the compliance advantage.
What does it cost per deliverable?
One credit covers one minute of raw footage through a full first cut. The free tier includes 15 edit-minutes a month; Creator is $29 a month for 120. Refinements are free on every plan, so revision rounds do not eat the margin.
Is Real Cut available right now?
Real Cut is in early access, and RCM 1 — the editing model — is still in training. Onboarding runs in small batches and edges are rough. The examples on the site are cut by the professional editors the model learns from, and they are labeled as such.
Hold more clients. Keep the margin.
If you make UGC for brands and the edit is what caps your roster, this is the tool being built for exactly that. Early access is open in small batches.