Raw UGC in. Ad-ready variations out.
Real customers, real cuts — never AI actors. Drop in one piece of real customer footage and get back a set of conceptually distinct ad variants: different hooks, different structures, different arguments. The same true face, cut the way an editor would cut it — not a template, not a synthetic person.
The work below is real: our founder’s own fashion brand, edited by his team. That craft is the training data.
This is the before and after.
NOTBW is a fashion brand our founder owns, so we can show you its real ad pipeline. Left: what creators actually hand a brand — a phone clip, one take, no cuts. Right: a finished hook ad from the same UGC program, cut by a human editor. RCM 1 is in training on exactly this judgement.
Raw
Ad
NOTBW — THE FOUNDER’S OWN BRAND · RAW AND FINALS FROM ONE UGC PROGRAM, LJUBLJANA · SPOKEN LINES IN SLOVENIAN
Five ads, one brand’s creator program: an unboxing, two UGC pieces, a get-ready-with-me, a graded brand film. Different hooks, different structures, the same true product — that set is what an ad account needs, and it’s the set Real Cut is built to return. Human edits by the founder’s team. Nothing here was generated.
One UGC ad from the same creator program shown above, edited by hand. The number is his brand’s own sales data from that promotion, not a projection.
ALL EXAMPLES FIRST-PARTY: OUR FOUNDER’S BRAND, OUR FOOTAGE, HIS EDITORS’ CUTS · 0 STOCK CLIPS · 0 GENERATED PIXELS
Proof in the wild.
These are not excerpts staged for this page. Each one is a real post on the brand’s own account, @notbw.brand. Click through and check the post yourself.
01Meta rewards distinct, not more.
In 2026, Meta’s ad system suppresses near-duplicate creative and rewards concepts that are genuinely different from one another. A campaign wants eight to twelve distinct ideas, not one idea posted twelve times. Template tools produce duplicates. Editing judgement produces distinctness — which take carries, which hook to lead with, where to cut. The five ads above are one brand making five different arguments from one brand’s real creator footage. That is the judgement Real Cut’s model is trained on, take by take.
02Why real footage wins now.
AI-avatar tools make a person who doesn’t exist saying words they never said — and the regulators are moving against fake testimonials. Real Cut never generates a frame. It edits the footage your real customers actually shot, so the person on screen is real and the claim is theirs. “Never AI actors” stopped being a slogan and became a compliance feature. See how it’s built.
03The math.
An agency charges $300 to $600 for one usable variation. Edit-only freelancers run $150 to $400 per video from your raw footage; extra hooks are $50 to $100 each. One month of Real Cut costs less than a single agency variation — and your team stays the judge of every cut. We’re not adding a budget line. We’re collapsing one.
Early access for brand teams.
The model is in training and getting sharper. Brand teams who join early help shape the ads workflow — batch upload, variation sets, aspect-ratio exports, rights attestation — and get in before it’s priced for everyone.