REAL CUT · HOW IT WORKS
How it works
You brief once and set your dials. Real creators film your product on their phones. Real Cut edits their footage, tests the cuts and keeps what wins, and shows you every decision with its reason.
For brands
Your part is the brief, the dials and shipping the product. Everything after that is Real Cut’s work, and all of it is in your view.
- Start, and brief once: your product, your offer, the claims you can make and your brand kit.
- Set how many creators film each month, what each is paid, and the most Real Cut may spend on tests.
- Choose how your ads run: tested in your own Meta and TikTok ad accounts under that cap, or delivered as files you run yourself.
- Ship your product to the creators Real Cut casts. The addresses and the tracking are in one place.
- From there the work is Real Cut’s: casting, briefs, footage checks, the edits, the tests and the keep-or-drop calls.
- Every decision is shown with its reason. One tap overrules it, and your notes teach the editing.
For creators
You apply once. Each job states the fee, the usage rights and the dates in writing before you accept it.
- Apply once, or accept a brand’s invitation.
- Real Cut matches you with brands that fit what you film.
- The product arrives at your door.
- Film on your phone with a shot list, a script and live checks for framing, light and sound.
- Upload at full quality. A dropped connection picks up where it stopped.
- The footage is checked when it lands. If it passes, you are paid. If a shot needs redoing, you hear exactly what, at once.
- Your standing, and the reasons for it, are always in view.
The edit
Every cut starts as a draft from the best AI editing available. The founder reviews and refines each one by hand until Real Cut’s own editing, built from the founder’s edits and corrections, beats those drafts in the founder’s blind comparisons on footage it has never seen. From then on Real Cut’s own editing makes the cuts, and the founder keeps checking samples.
How your ads run
Real Cut tests the cuts in your own Meta and TikTok ad accounts, inside the monthly cap you set; the spend is billed to your account by the platform, never through Real Cut. Testing in your accounts opens once both platforms approve Real Cut’s access. Until then, and whenever you prefer, every cut is delivered as a file you run yourself.
Every decision, with its reason
Who films for you, which ads keep running, which creators stay: each call is recorded with what it looked at, the rule it applied and the reason in plain words. One tap overrules it, and your overrule is recorded too. No call is made before the evidence can separate a result from chance.
| Verdict | Decision | Reason | Overrule |
|---|---|---|---|
| KEEP | A creator’s next shoot is booked | The creator’s variations stayed in the account’s leading group through the test. | |
| WAIT | No verdict on a new hook yet | The spend so far cannot separate it from chance. | |
| PAUSE | A cut stops running | Its cost per purchase stayed above the account’s baseline after the minimum spend. | |
| RESHOOT | One shot is asked for again | The product label is out of frame in the opening shot. |
The founder, at every step
At every step, a brand or a creator sees the founder: a filmed answer where one exists, the founder’s own words where none does. Every message reaches the founder. No voice is cloned and no person on Real Cut is synthetic.
Read the words
If you are a direct-to-consumer brand on TikTok or Meta, you already know this. The hard part is never the ad. It is always finding the right creator, getting them your product, waiting on their footage, and then sitting down in the middle of the night, cutting five more versions because the last week's winner just died. My name is Žan and I ran an apparel brand, Not Black and White, and I was the guy exactly in that position. So I built Real Cut for founders who are in that position right now.
Your agent can do this for you
An AI agent can apply for a creator through the Real Cut MCP. For a brand, you sign in and issue a key; with that key an agent can start the brand, write the brief, set the dials, and read or overrule every decision. The connection reference is on the connect page.
Start your brand
Sign in, name your brand and brief once. No call to book, and nothing is charged to start.