Beyond the sea of neutrals.
Not Black and White began with a simple idea: life isn’t black and white. Luxury sportswear designed in Slovenia since 2022, for people who’d rather stand out than blend in.
Don’t follow. Stand out.




- Wordmark red
- Maroon
- Studio red
- Orange
- White
The seamless knitted set
One session, at home or in the gym, with the set the brand sends you.
- 01Three to five hooks
The first two seconds of the ad. Look into the lens and say one line, or open on movement. Film each hook as its own take.



- 02The set in use
Train in it. Turn slowly in the light so the knit and the colours show.


- 03A short talking piece
To camera, in your own words: what you like about the set. No script to read.

- 04Extra footage
Moments around the workout: the fabric up close, a stretch, the set from the side.



- 05A voiceover, from our script
Read the script below into your phone in a quiet room, the phone close to your mouth. Three takes, your own pace and voice. We cut it over your clips.

Example frames from earlier Not Black and White shoots.
Tired of boring gym sets?
I’ve got the answer.
You’ll love these from Not Black and White.
Tell me these aren’t the prettiest gym sets you’ve ever seen.
They’re nylon, super comfortable, and nothing digs in or shows.
Check out their website.
How to film
- Vertical, 9:16The phone upright, for every take.
- DaylightFace a window. Nothing bright behind you.
- A phone is fineThe back camera, held steady.
- Clear soundA quiet room, the phone close when you speak.
- No music, filters or AI effectsYour camera app as it comes: no beauty filters or AI effects.
- Still at each end3 seconds of stillness at the start and end of every take.
Do
- Keep the set in every shot.
- Speak as you would to a friend.
- Film more than you think you need.
Avoid
- Text, stickers or effects on screen.
- Other brands’ logos in the shot.
- Cutting or editing your takes.






































